Growth · Free calculator

Studio retention calculator.

Of the members who attended a class last month, what fraction came back this month? Compare to industry benchmarks for boutique studios.

Inputs

Members active last month

…of those, members who returned this month

Result

Retention rate80%

Churn rate20%

Established studio. 80–90% is where most healthy boutique studios live. Focus the next quarter on the 10–20% who left — what happened in their last 14 days?

From back-of-envelope to live dashboard

Track retention without a spreadsheet

YogaTeacher reports retention by cohort, by package type, by instructor. Stop guessing why members leave.

Benchmarks for boutique yoga + pilates studios

90%+ retention — elite. You've built genuine community.
80–90% — typical for established boutique studios with a loyal core.
70–80% — common in year 1. Focus on the 30-day post-signup window.
Below 70% — leaky bucket. New acquisition can't outrun this.