Growth · Free calculator

Member lifetime value calculator.

How much revenue does one yoga member generate over their entire relationship with your studio? The number caps how much you can spend to acquire one.

Inputs

Average monthly revenue per member

Blended across all your plans

Monthly churn rate

% of members who don't return next month

Result

Lifetime value (LTV)$1,414

Average member lifetime14 mo

Max to spend acquiring 1 member$471

Typical for boutique. 6–10% churn is the boutique-yoga norm. Worth keeping a close eye on the cohort 30 days post-signup — that's where most leaks happen.

From back-of-envelope to live dashboard

Track real retention, not estimates

YogaTeacher reports your actual monthly retention cohort by cohort. Stop guessing.

The formula behind the result

LTV = average monthly revenue per member ÷ monthly churn rate. The reciprocal of churn is your average customer lifetime in months — multiply by revenue and you have lifetime value.

Typical boutique-yoga monthly churn is 6–10%. 5% is excellent. 12%+ means the studio is leaking faster than it's acquiring.